The impact of social media is undeniable – it’s changed the way we connect, the way we interact, the way we communicate and consume information every day.
But what about the way we shop? Social’s had some impact, no doubt, but how influential, exactly, is social on how we discover, and subsequently go about purchasing products?
To learn more about the intersection of social media and commerce, Curalate surveyed 1,000 U.S. consumers about their online shopping habits. Are they discovering brands on social? How often do they shop online? Why are so many still frustrated after discovering something they like on social?
The takeaway? Visual content shared on social media has become the new storefront. It entices people to explore and, ultimately, gets them to buy.
Below is a snippet of their results in a handy infographic. You can also download the full report — which features complete breakdowns by age and shopping frequency.
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